We are officially launching our brand new service – Nine18 Creatives.
This is our first venture into the face-paced world of content creation. The world has shifted, to a degree, away from long form videos. People’s attention or need to scroll like made through their apps has definitely moved towards the 10-15 second long clips you find on YouTube Shorts and TikTok and it’s time to adapt and grow this as an offering.
Hence the formation of Nine18 Creatives. As our main page states, and this is a caveat or “covering of one’s posterior” – not for one second is this marketed as an alternative to wedding videography or replacement for wedding photography. No way mate! I’d be as well painting a huge target on my back if I did that. This is something to add to your photo and video package or, if you didn’t want video (I hate even writing this) but still want those all important moments captured then it’s definitely worth considering hiring a Content Creator.
With that said, what we, the videography community, are seeing, is that trend when Content Creators come to the wedding, shoot a bunch of content on their phones and maybe GoPros, then go away and edit this into a selection of reels. People want this, sad as it is to admit, in today’s day and age, you cannot hang about and wait for stuff. People are too impatient and if you are too slow, you’ve already lost the race.
So, it’s time to be part of that world and jump on the bandwagon, clear some space, the big man is incoming!
What’s the difference though? Well, when I am filming wedding normally, I’ll be using up to three 4k GH6 cameras, tripods, audio gear and lots more to capture your day. Content Creators film on a mobile phone and possibly an action cam eg GoPro so it gives the output a very different look and feel. Your clips will be filmed portrait (up and down the way) and edited to a music track available on Instagram or TikTok. Normally I use SoundStripe or Audiio for music.
We’ve set up an Instagram account, go give it a follow, we’ve create an info page on our website and it’s time to start marketing this to basically anyone who’ll listen. There’s more information on what we do and what you get in there.
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